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See benefits of Panaferd over synthetic coloring

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Why Panaferd Over Synthetic?

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    Natural Pigment

    Why Natural Pigment?

    Panaferd-AX is the most efficient and natural way to supply farmed salmonids the carotenoids they need for their health and color.

    Consumer Awareness

    Consumer expectations for healthier, more natural food are high around the globe. The development of organic aquaculture is a clear answer to this market request. High-profile food stores around the world have developed their own seafood quality standards, raising the major issues of sustainability and food safety in the public eye. In Europe, all the premium Scottish salmon farmers claim the use of natural pigment as part of their quality standards. These distinctions mean that positioning your product as naturally pigmented is a smart choice that adds to the value of your business.

     

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    Natural Difference
    Truth in Labeling

    Consumer expectations for healthier, more natural food are high around the globe. The development of organic aquaculture is a clear answer to this market request. High-profile food stores around the world have developed their own seafood quality standards, raising the major issues of sustainability and food safety in the public eye. In Europe, all the premium Scottish salmon farmers claim the use of natural pigment as part of their quality standards. These distinctions mean that positioning your product as naturally pigmented is a smart choice that adds to the value of your business.

     

    Hear more testimonials from the industry

    Astaxanthin, a main antioxidant in wild salmon that promotes pigmentation, can exist in various isomeric forms. In Panaferd®-AX, the isomeric form of astaxanthin is identical to that found in wild salmon. This isomeric form of astaxanthin can be detected in the flesh of your fish and is a key marker of the final product’s natural origins.

    Additional antioxidants and nutrients found in Panaferd® make it much more than just a pigment – it is also a key ingredient to a healthier fish and a higher market value for your products. The use of natural pigment, like Panaferd – allows producers to physically distinguish their products, and sell to the most discerning food stores, processors, and chefs.

     

     

    Learn more on how to use Panaferd

    In a marketplace with growing consumer awareness, Panaferd-AX offers the seafood and retail industries a great opportunity. Being a natural pigment, Panaferd allows retailers and producers to market their products to consumer segments who expect premium value. Being at the forefront of natural pigmentation means you can set yourself apart as a producer of truly premium fish.