Panaferd-AX is the most efficient and natural way to supply farmed salmonids the carotenoids they need for their health and color.
Consumer expectations for more natural food that is free of synthetic additives are now more prevalent around the world. The development of organic aquaculture clearly answers to this market request. Major food stores around the world have developed their own seafood quality standards, including sustainability and food safety as major issues. In the U.S., Whole Foods Market® product labels state that their salmon does not include synthetic pigments. In Europe, all the premium Scottish salmon farmers claim the use of natural pigment as part of their quality standards.
Astaxanthin, a main pigment in wild salmons, can exist in several isomers and is found in one that has the same chemical structure in Panaferd-AX ; however, this is not the case for synthetic astaxanthin.
Panaferd-AX, like wild salmon, contains mainly the natural SS isomeric form of astaxanthin. On the other hand, synthetic astaxanthin produced by the oil-derived chemical industry, contains an identifiable mixture (racemic mixture) of SS, RS and RR isomers. This difference is considered a differentiating factor between synthetically pigmented farmed salmon and wild salmon or naturally pigmented salmon.
Panaferd-AX, being a natural pigment, offers the seafood and retail industries a great opportunity to use a differentiating strategy to consumer segments who expect more value.