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The red pink flesh color in salmon comes from the various carotenoids it finds in its diet. Astaxanthin represents one of the main carotenoid pigments present in wild and farmed salmon. In Panaferd-AX, astaxanthin is present with the same chemical structure of that found in wild salmon and is different from the synthetically pigmented farmed salmon which contains other isomers.
Countries with salmon organic standards ban synthetic pigments. Panaferd-AX is fully authorized in all organic salmon and trout standards currently in place in the European Union.